-Solve critical store operational problems including customers’ complaints, in order to ensure operational effectiveness and to increase customers’ satisfaction

-Assist in recruiting and selecting shop staff by verifying job-fit and team-fit of candidates

-Manage annual allocated budget by monitoring expenditure up to set limits, optimizing and reducing costs where possible and reporting variances versus budget

-Ensure the stock is effectively measured and controlled and manage order placement activities to maximize sales and meet stock performance objectives

-Monitor the shop hourly revenue and prepare staff schedule accordingly in order to ensure that the shop/Department manpower is effectively matched to operational requirements in a cost effective manner

-Prepare management information reports on store performance in order to allow informed decision making

-Ensure the effective communication of sales plans and targets to the Shop/Department team, managing performance, developing and motivating employees, in order to ensure the highest levels of performance and the achievement, or exceeding, of sales targets

-Evaluate on a bi-yearly basis the performance of the Customer Service Manager (for Virgin only), the Assistant Manager, Department Manager, Sales Associates ,Cashiers and Stock Keepers as per company guidelines

-Manage Shop events and marketing activities by ensuring proper coordination with suppliers, media,and other concerned parties

-Perform other shop related activities such as overseeing the shop merchandising, verifying the cleanliness, display and maintenance of the Shop window, placing orders and other