Dubai Holding, a diversified global investment company with investments in 34 countries, announced the return of Gift It Forward this Ramadan. A philanthropic initiative in partnership with the Community Development Authority (CDA) and DHL Global Forwarding, Gift It Forward unites partners across Dubai’s public and private sectors to transform new inventory items to be donated to low-income beneficiaries across Dubai.

The 2025 edition will re purpose and gift a larger volume of inventory, building on last year’s initiative, which successfully delivered 120,000 items valued at over AED 7 million to more than 10,500 individuals across Dubai. The initiative commences with the Holy Month, cementing itself within Dubai Holding’s philanthropy programme and aligns with the UAE’s 2025 Year of Community.

Gift It Forward underscores the power of collaboration, uniting over 25 partners, including Dubai Holding brands Jumeirah and Dubai Parks and Resorts. Partners also include AZADEA Group and Virgin Megastore along with other retailers from the country.