Premier lifestyle retail company AZADEA Group has announced another first for the Middle East dining scene, with popular restaurant brand New Shanghai scheduled to launch in Dubai in 2018.  The latest addition to AZADEA’s fast growing F&B portfolio, New Shanghai has enjoyed significant success in Shanghai and Australia, and is expected to do the same in the Middle East where Asian cuisine is embraced across its multi-cultural population.

Said G. Daher, Chief Executive Officer, AZADEA Group, said: “We’re proud to add New Shanghai to our portfolio, a dining concept which is a completely unique proposition for the Middle East. New Shanghai is a concept that shares AZADEA’s mission to deliver differentiated and authentic lifestyle experiences to our guests – this is at the heart of all our F&B and retail offerings.”