Eataly is a chain of high-end Italian market/restaurants featuring food and beverage stations, as well as bakery and retail items. Eataly was conceived to disprove the assumption that quality products are available for only a limited circle of privileged people, as they are often expensive or difficult to find. The brand includes a number of small-scale companies operating in different sectors of the food world: from the famous Gragnano durum wheat pasta and fresh egg pasta from the Langhe, to oil produced in western Liguria and Piemontese beef, as well as traditional Piemontese and other Italian salumi and cheese.