The fashion catwalk at The Dubai Mall came alive with panache on the 17th of April as renowned fashion brand, Promod, hosted a set of fashion shows to launch its new collection. In a bid to showcase its latest silhouettes, the brand hosted three diverse fashion shows in an event that began at 6:00 pm and culminated at 9:00pm. Popular bloggers and socialites from the city were in attendance at the event which was presented by an emcee who kept the guests entertained and enthralled throughout.  Guests at the event also received gift vouchers to use at the store.

Promod’s new collection is a bright celebration of the onset of spring. Dresses get lighter under little cotton jackets with a neatly tied ribbon around the waist. Large scarves give flared denims the much-needed feminine twist while scents and colors have taken inspiration from the blooming scenery of the season. Kimono jackets and pouch bags with geometric patterns rule this collection that is rife with freshness and femininity.

Promod commits itself to creating fashionable, feminine and innovative fashion for the woman of today.  The brand continuously rolls out frequent updates on its collections thus staying on trend always. Once again, Promod gave its chic fans an evening filled with fashion.