Decathlon is a French-based sporting goods retailer offering everything from outfits to accessories, equipment to footwear. Following the "all sports in one store" concept, the store features Test Zones to experience products before buying them. Although the chain sells international brand names, its strength lies in researching and developing its own “Passion Brands”. Since its inception, Decathlon’s goal has been to make sports accessible to the greatest number of people, from beginners to professionals, by providing world-class products at reasonable prices.